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If you’re looking for a new signature scent this year, celebrity perfumes are having a major moment. Once seen as just flashy bottles with a famous name attached, they’ve evolved into well-crafted fragrances that are actually worth your money. In 2025, celebrities are stepping up their game, launching perfumes that feel personal, stylish, and surprisingly affordable.
Let’s dive into the best celebrity perfumes of 2025 that smell incredible and are worth adding to your collection.
- Why Celebrity Perfumes Are Thriving in 2025
- 1. Billie Eilish – Your Turn
- 2. Ariana Grande – Cloud & Cloud 2.0
- 3. Sabrina Carpenter – Sweet Tooth Caramel Dream
- 4. Charlotte Lawrence – Duet
- 5. Selena Gomez – Rare Beauty Fragrance
- 6. Bella Hadid – Ôrəbella Collection
- 7. Beyoncé – Cé Noir Intense
- 8. Rihanna – Fenty Eau de Parfum
- 9. Baccarat Rouge 540 – The Celebrity Favorite
- How to Pick the Right Celebrity Perfume
- Final Thoughts
Why Celebrity Perfumes Are Thriving in 2025
Back in the early 2000s, celeb perfumes were all about mass appeal. Think fruity sprays, glittery bottles and a quick cash-in. From Avril Lavigne to Beyonce, my collection was filled with celebrity perfumes. Fast forward to today, and things have changed. Now, stars are collaborating with world-class perfumers, focusing on sustainability and creating scents that genuinely reflect their personalities. The result? Perfumes that feel modern, thoughtful and wearable for every kind of fragrance lover.
1. Billie Eilish – Your Turn
Billie has already proven she has an eye for fragrance, and Your Turn takes it up a notch. It opens with a little spice (cardamom and ginger), softens into juicy peach and jasmine, and finishes on a cozy sandalwood base. The bottle itself is sleek and minimal, exactly Billie’s vibe.
Why it’s a hit: A cool, gender-neutral scent that feels artistic but minimalistic.
Ariana’s Cloud is still dominating the fragrance world in 2025. Think creamy coconut, fluffy whipped cream and a little bit of pear and praline for sweetness. It’s playful yet comforting, like wrapping yourself in a warm blanket.
Why it’s a hit: Affordable, viral on TikTok and still one of the most loved gourmand scents out there.
3. Sabrina Carpenter – Sweet Tooth Caramel Dream
This one is pure dessert in a bottle. Rich caramel, dark chocolate and vanilla with a sprinkle of orange blossom make it deliciously cozy. If you’re into sweet scents that still feel elevated, this is the one.
Why it’s a hit: It smells way more luxe than its price tag suggests.
4. Charlotte Lawrence – Duet
A soft floral scent with a fresh, feminine edge. Duet is all about empowerment and self-expression. It’s airy, clean and perfect for everyday wear without being boring.
Why it’s a hit: Ideal if you want a fragrance that feels natural but still stands out.
5. Selena Gomez – Rare Beauty Fragrance
Building on the success of her makeup line, Selena stepped into fragrance in 2025 with Rare Beauty Fragrance. It’s a soft, luminous blend of rose, pear blossom, and creamy musk that feels delicate yet empowering. Very much in line with her brand’s message of authenticity and self-love. I love that this fragrance was made with accessibility in mind, just like her makeup branch. The bottle has a larger top so it’s easier to press down and spray. Making perfume more accessible is something all brands could learn from.
Why it’s a hit: A feminine, romantic everyday scent that’s easy to wear but still memorable.
6. Bella Hadid – Ôrəbella Collection
Bella shook things up by launching an alcohol-free fragrance line. The collection includes scents like Salted Muse and Blooming Fire, all designed as fragrance-skin care hybrids. They’re layered, modern, and super unique.
Why it’s a hit: Great if you want something gentle on skin but still high-impact.
7. Beyoncé – Cé Noir Intense
Beyoncé made waves when she first released Cé Noir, and in 2025 she’s back with Cé Noir Intense; a richer, bolder version that layers dark rose, amber and incense. It’s glamorous, powerful, and totally Queen Bey.
Why it’s a hit: A dramatic, statement fragrance for those who want to channel confidence and presence everywhere they go.
8. Rihanna – Fenty Eau de Parfum
Rihanna’s signature scent combines neroli and marshmallow for a soft yet striking mix. It’s playful, sensual and has her effortlessly cool energy bottled up.
Why it’s a hit: A perfect balance of sweet and sophisticated, just like Rihanna herself.
Not technically new, but still one of the most talked-about fragrances in 2025. This amber-floral blend has a luxurious, almost addictive quality to it. Celebrities keep it in the spotlight, and fans can’t stop raving about its unique scent trail.
Why it’s a hit: If you want to smell rich and unforgettable, this is the way to go.
How to Pick the Right Celebrity Perfume
Not sure which one’s for you? Here’s a quick cheat sheet:
- Love sweet gourmands? Try Ariana Grande Cloud or Sabrina Carpenter Sweet Tooth.
- Want something unique and artsy? Billie Eilish Your Turn or Bella Hadid’s Ôrəbella.
- Prefer fresh and floral? Go for Charlotte Lawrence Duet.
- Looking for rich, luxurious vibes? Baccarat Rouge 540 or Beyoncé’s Cé Noir Intense
- Like romantic fruity scents? Selena Gomez Rare Beauty Fragrance
- Want playful and cool? Rihanna’s Fenty Eau de Parfum.
Final Thoughts
The best celebrity perfumes of 2025 prove that these aren’t just vanity projects anymore. Whether you’re after a cozy gourmand, a bold statement scent, or something fresh and floral, this year’s lineup has something for everyone.
So the question is: which celebrity scent will you make your signature this year?
