Trends come and go, but your beauty routine? That’s personal. In 2025, beauty is shifting in a slightly new direction, less about rules and filters, more about feeling grounded, glowing, and you. Whether you’re a makeup maximalist or a skincare minimalist, these trends offer ways to explore and play.
Here are the biggest, most exciting beauty trends this year and how to make them your own.
1. Skin-First, Always
Glowy skin isn’t just a trend anymore, it’s the foundation of everything. This year, we’re seeing a continued focus on deeply hydrating skincare that supports your natural glow.
What’s hot:
- Toned-down makeup that lets your real skin peek through
- Toners and essences that prep and hydrate
- Ceramide-rich moisturizers to rebuild your skin barrier
- Hybrid makeup-skincare products like tinted serums and priming moisturizers
2. Glossy, Plush Lips
Gone are the days of dry, over-matte lips. 2025 is embracing juicy textures that nourish and shine. Lip oils, balms with tint, and buttery glosses are everywhere and I love it.
In your bag this year:
- Lip oils with nourishing ingredients like jojoba or squalane
- Glosses with a glassy, non-sticky finish
- Light tints that enhance your natural lip color
Bonus points if your lip product doubles as skincare and contains spf!
3. The Rise of Nighttime Rituals
Night isn’t just for cleansing and jumping into bed. It’s becoming a ritual a moment of calm and reconnection with yourself.
Build your PM routine with:
- A relaxing facial oil massage
- Hair oiling or deep conditioning before sleep
- A warm herbal tea or magnesium drink while journaling
- A calming scent mist for your pillow
4. Plant-Powered Ingredients
Floral and herbal ingredients are blooming in 2025, literally. Calendula, chamomile, rose, and aloe are becoming go-to stars for sensitive skin and anyone craving gentle, natural beauty.
Look for:
- Rosewater facial mists
- Chamomile and oat cleansers
- Calendula-infused balms
- Herbal toners (hello, green tea!)
Tip: These ingredients are great for stressed, reactive, or barrier-compromised skin.
5. Monochrome Makeup
Monochromatic looks: where eyes, lips, and cheeks all stay around the same shade, are chic, easy, and surprisingly wearable.
Colors to try this year:
- Terracotta for a soft, earthy glow
- Mauve for an elegant, romantic feel
- Rosy pink for a fresh, youthful vibe
6. Soft Sculpting
Hard contour is out; subtle, creamy sculpting is in. This trend is all about creating natural shadows and lift, without the harsh lines.
In your toolkit:
- Sculpting balms
- Bronzing drops mixed into moisturizer
- Dewy highlighters (no chunky glitter, just glow)
7. Scalp Love
Hair trends are finally giving the scalp the attention it deserves. A healthy scalp = healthier, shinier, stronger hair.
What’s trending:
- Scalp detox scrubs (removing buildup = clarity + growth)
- Peptide-rich scalp serums
- Cooling massagers and tools to boost circulation
Bonus: Scalp massages are surprisingly relaxing.
8. Barely-There Nails
Minimalist nails are the quiet luxury of the beauty world: simple, chic, and totally timeless.
In right now:
- Milky, sheer polish shades
- Short, natural shapes
- Gold foil or pearl accents
- “Lip gloss nails” (yes, that’s a thing)
9. Holistic Beauty
We’re talking beyond skin-deep. Wellness is merging with beauty in real ways: from supplements and gut health to stress-reducing beauty rituals.
To explore:
- Collagen drinks or powders
- Breathwork or meditation during your skincare routine
- Journaling as part of your wind-down
- Herbal teas for clear skin and calm minds
10. Beauty for Mental Wellness
One of the most beautiful trends? Prioritizing your mental health. Whether that’s through quiet rituals, aromatherapy, or a calming color palette, beauty is becoming a tool for emotional care (a therapist is great too of course).
What this looks like:
- Products designed to soothe (lavender oils, calming masks)
- Journaling while having a mask on
- Creating “beauty corners” in your space for intentional self-care moments
Final Thoughts
This year’s beauty trends are less about perfection and more about pleasure. It’s about finding what feels good and using beauty as a form of connection: with your body, your senses, your self.
So go ahead: try that juicy lip, mist your face with rosewater, and take five quiet minutes with your gua sha. Most importantly have some fun with it!
Heads up!
The links in this post are affiliate links. That means if you decide to purchase something through them, I may earn a small commission, at no extra cost to you. I only recommend products I truly love or would use myself, and every suggestion is made with care (and a lot of testing).
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